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GRADUATE DIPLOMA IN BRAND MANAGEMENT (PART-TIME)
Course overview
| Qualification | Diploma |
| Study mode | Part-time |
| Duration | 1 year |
| Intakes | |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
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- Local students
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- Foreign students
Student Visa
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- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
All Applicants Must Possess:
- A degree or similar professional qualifications from a recognised university / institution; or
- A diploma from a polytechnic with at least 2 years of working experience.
Curriculum
Programme Structure & Curriculum
This is a 12-month part-time programme covering 6 modules at one module every 2 months. With a total of 36 contact hours, this programme is delivered on an intensive basis over 1 weekend per month. Each module, except the Capstone Project, can be taken without pre-requisites and is offered on a rolling basis. Students will commence work on the Capstone Project (GDBR301) from the start of course and be given 12 months period to complete. Final submission of the Capstone project (GDBR301), which may include a project presentation and report, will be required at the end of the 12-month study.
The delivery structure of the 12-month programme is as follows:
GDM 101Marketing Management
GDBR 103Advertising & Integrated Brand Communication
GDBR 201Brand Strategy
GDBR 202Strategic Brand Management Capstone Project
GDBR 203New Product & Brand Development
GDBR 301Capstone Project
Each module is conducted over 2 months. With a total of 36 contact hours, this programme is delivered on an intensive basis over 1 weekend per month. Each module, except the Capstone Project, can be taken without pre-requisites and is offered on a rolling basis. Students will commence work on the Capstone Project (GDBR301) from the start of the course and be given 12 months to complete. Final submission of the Capstone Project (GDBR301), which may include a project presentation and report, will be required at the end of the 12-month study.