Bachelor of Arts (Honours) in Public Relations

Why Study Communication and Public Relations at UOW Malaysia?

The Bachelor of Arts (Honours) in Public Relations at UOW Malaysia KDU Penang University College prepares students with in-depth knowledge and practical experience to excel in the dynamic world of public relations and corporate communication.

Program Highlights

• Industry-Based Curriculum – Hands-on learning through practical assignments and projects.
• Real-World Exposure – Engage in event planning, client projects, academic conferences, and guest lectures from industry leaders.
• Internship & Career Readiness – Gain valuable work experience with public-listed companies, multinational corporations, and SMEs.

What is Public Relations (PR)?

Public Relations (PR) is a strategic communication field focused on building relationships, managing brand reputation, and handling crises. PR professionals create impactful messaging across traditional and digital platforms, ensuring organizations maintain a positive public image.

Who Should Study Public Relations?

This program is ideal for individuals who:
- Enjoy social interaction – Love networking, meeting people, and attending events.
- Stay updated on trends – Advising clients on branding strategies and campaigns.
- Have strong writing skills – Crafting press releases, speeches, and media content.
- Can work under pressure – Managing crises, problem-solving, and handling brand image.

Career Opportunities in Public Relations

A degree in PR opens doors to careers in media, corporate communication, and consultancy, including:

• Media Relations Officer
• Publicist
• Social Media Executive
• Public Relations Executive
• Corporate Communications Executive

Academic Qualification

• STPM / A Levels: 2 Principal Passes
• UEC: 5 Credits (5Bs) inclusive of a Credit in English
• Diploma: Pass with a minimum CGPA of 2.00
• Foundation / Matriculation: Pass with a minimum CGPA of 2.00
• Australian Matriculation / Foundation: ATAR score of 55

Notes:
• Candidates without a Credit in English may be admitted if their qualification contains an English subject with an achievement equivalent to or above the minimum SPM requirement.

English Requirement

• Local Student:

• Band 3 in MUET

• International Student:

• Band 5.0 in IELTS
• Minimum score of 40 (IBT) or 7.5 (Essentials-Online) in TOEFL
• Cambridge English (154)
• PTE Academic (47)

Notes:
• If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia.

Core Subjects

Year 1

• Corporate Communication
• Media, Culture and Society
• Public Speaking
• Writing and Referencing
• Principles of Public Relations
• Customer Oriented Communication
• Theories, Roles and Models of Public Relations
• Media Strategy Planning
• Digital Photography

Year 2

• New Media Marketing
• Communication and Media Research
• Event Management 1
• Planning and Managing Public Relations Campaign
• Public Opinion and Persuasion
• Event Management 2
• Writing for Public Relations
• Social, Legal and Ethical Issues
• Brand Management

Year 3

• Corporate Social Responsibility
• Web Design and Development
• Crisis Management
• Digital Content Creation
• Public Relations in Practice
• Undergraduate Project / Dissertation 1 & 2
• Public Relations Seminar
• Industrial Training

MPU Subjects

• Penghayatan Etika dan Peradaban (Malaysian Students)
• Bahasa Melayu Komunikasi 2 (International Students)
• Falsafah dan Isu Semasa
• Entrepreneurship
• Integrity and Anti-Corruption
• Global Social Responsibility
• Bahasa Kebangsaan A*

Notes:
• Bahasa Kebangsaan A is compulsory for all Malaysian students without a credit in SPM Bahasa Malaysia or without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs).