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Bachelor of Arts (Honours) in Media Production
About
Why Study Media Production at UOW Malaysia KDU Penang?
The BA (Hons) in Media Production program emphasizes quality content creation and storytelling, equipping students with industry-standard skills in TV, radio, film, audio, and interactive media.
Program Highlights
- Industry Engagement – Learn from guest lectures, talks, field trips, live show presentations, and real-world projects.
- Hands-On Experience – Work with emerging technologies like AR/VR, 360-degree video production, and modern broadcasting tools.
- Internship Opportunities – Gain professional experience through internships with production companies, advertising agencies, and media firms.
What You'll Learn
- Multiplatform media production and broadcasting industry trends.
- Technical knowledge and creative problem-solving skills.
- Research skills to find innovative solutions in media.
- Collaboration and independent work in media-related fields.
Career Pathways
Graduates can pursue careers in:
- Media & Content Creation – Journalist, Content Writer, Publicist, Social Media Strategist.
- Advertising & Branding – Brand Manager, Campaign Director, Advertising Strategist.
- Corporate & Public Relations – Corporate Affairs Manager, Communications Specialist.
- Event & Entertainment Industry – Event Manager, Film & TV Production Specialist.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 39 months |
| Intakes | February, June, September |
| Tuition (Local students) | S$ 19,909 |
| Tuition (Foreign students) | S$ 22,979 |
Subjects
-
Communication, Media
-
Mass Communication & Media
Duration
39 months
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | S$ 19,909 | S$ 22,979 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | S$ 19,909 | S$ 22,979 |
| Estimated cost per year | S$ 6,126 | S$ 7,070 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Academic Qualification
• STPM / GCE A Levels – 2 Principal Passes
• UEC – 5 Credits (5Bs) inclusive of a Credit in English
• Diploma – Pass with a minimum CGPA of 2.00
• Foundation Studies / Matriculation – Pass with a minimum CGPA of 2.00
• Australian Matriculation / Foundation – ATAR score of 55
English Requirement
- Local Student: Band 2 in MUET
- International Student:
- Band 5.0 in IELTS
- Minimum score of 40 (IBT) or 7.5 (Essentials-Online) in TOEFL
- Cambridge English (154)
- PTE Academic (47)
Curriculum
Core Subjects
Year 1
• Introduction to Mass Communication
• Media, Culture and Society
• Writing and Referencing
• Oral Communication
• Public Speaking
• Introduction to Advertising / Introduction to Public Relations
• Media Strategy Planning
• Graphic Design and Layout
• Social Legal and Ethical Issues
• Digital Photography
Year 2
• Broadcast Media and Production
• Future of Media
• Web Design and Development
• Social Entrepreneurship Skills
• Communication and Media Research
• Screenplay and Scriptwriting
• Post Production
• Print Production
• Brand Management / New Media Marketing
Year 3
• Creative Thinking
• Media Independent Study 1
• Visual and Sound Effects
• Digital Content Creation
• Screen Appreciation and Criticism
• Media Independent Study 2
• Final Production Project 1
• Final Production Project 2
• Industrial Training
MPU Subjects
• Penghayatan Etika dan Peradaban (Malaysian Students)
• Bahasa Melayu Komunikasi 2 (International Students)
• Falsafah dan Isu Semasa
• Entrepreneurship
• Integrity and Anti-Corruption
• Global Social Responsibility
• Bahasa Kebangsaan A*
Notes:
• Bahasa Kebangsaan A is compulsory for all Malaysian students without a credit in SPM Bahasa Malaysia or without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs).