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Master of Strategic Communication
About
The Master of Strategic Communication at UTAR is designed to equip professionals with advanced concepts and strategies that transcend disciplines, fostering the flexible thinking essential in today’s dynamic media landscape. This program prepares practitioners to design, manage, and execute communication campaigns that seamlessly integrate public relations, advertising, journalism, and marketing techniques.
As the field of communication continues to evolve rapidly, professionals must stay ahead to remain competitive. UTAR’s Master of Strategic Communication empowers individuals with the versatility to excel in diverse career paths, applying strategic communication principles across business, government, politics, social justice, entertainment, and healthcare.
Key facts
| Qualification | Master's Degree |
| Study mode | Full-time, Part-time |
| Duration | 1 year |
| Intakes | January, May, September |
| Tuition (Local students) | S$ 0 |
| Tuition (Foreign students) | S$ 7,088 |
Subjects
-
Communication, Media
Duration
1 year
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | S$ 0 | S$ 7,088 |
| Miscellaneous fees | Data not available | S$ 3,453 |
| Total estimated cost of attendance | S$ 0 | S$ 10,541 |
| Estimated cost per year | S$ 0 | S$ 10,541 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any of these:
- A Bachelor's Degree in the field or related fields with a CGPA of 2.75 and above or equivalent as approved by the Senate.
- A Bachelor's Degree in the field or related fields with a CGPA of 2.00 and above but less than 2.75, or equivalent as approved by the Senate, subject to rigorous internal assessment.
- Candidates without a Bachelor's degree in the related fields or relevant working experience must undergo appropriate prerequisite courses determined by UTAR and meet the minimum CGPA set out in (1) to (2).
English Language Requirement:
- IELTS Academic/ IELTS Academic Online: 6.0
- TOEFL iBT Score 60, TOEFL Essential (Online): 8.5
- PTE Academic (Online): 59
- Linguaskill Online: 169
- MUET Band 4
Curriculum
- STRATEGIC COMMUNICATION RESEARCH METHODS
- AUDIENCE ANALYSIS
- CRISIS COMMUNICATION
- ADVANCED MEDIA AND COMMUNICATION THEORY
- STRATEGIC COMMUNICATION
- MEDIA LAW, ETHICS AND REGULATIONS
- CAMPAIGN DESIGN & IMPLEMENTATION
- STRATEGIC MEDIA MANAGEMENT
- STRATEGIC ADVERTISING MANAGEMENT
- CAPSTONE PROJECT
Elective Group I (Choose 1)
- CORPORATE MANAGEMENT & STRATEGY - 3 Credit
- MARKETING MANAGEMENT - 3 Credit
Elective Group II (Choose 1)
- INTERACTIVE ADVERTISING - 3 Credit
- MULTIMEDIA CONTENT CREATION - 3 Credit