Bachelor of Business Administration (Honours) Majoring in Social Media

Programme Overview
Social Media (SocMed) refers to platforms designed for real-time content sharing, significantly influencing how people communicate and how businesses operate. Used strategically, it can drive measurable business results.

This BBA majoring in Social Media prepares students for careers that integrate business fundamentals with SocMed strategies. The programme blends marketing theory with practical digital communication skills and real-world applications through hybrid learning.

Core subjects include branding, advertising, communications, sales, digital marketing, consumer behaviour, and web development. Internships in industries like retail, finance, or energy allow students to specialise in their areas of interest.

Career Opportunities
Social Media Manager, Marketing Manager, Public Relations Manager, Sales Manager, Brand Manager, Promotions Manager, Market Researcher, Media Planner, Media Buyer.

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Entry Requirements

• STPM
  A pass with a minimum Grade C (GP 2.0) in any two (2) subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.
  Note: The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.

• A-Level
  A pass with a minimum of Grade D in any two (2) subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification.

• Matriculation / Foundation / Pre-university
  A pass with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government.

• Sijil Tinggi Agama Malaysia (STAM)
  A pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level.
  Note: The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.

• UEC
  A pass with a minimum grade B in five (5) subjects, including a pass in Mathematics and English.

• Diploma
  A pass with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government.

• International Baccalaureate (IB)
  A pass with a minimum score of 30 points.

• Others
  Other equivalent qualifications recognized by MQA/Malaysian Government, including:

  • Diploma Kolej Vokasional (DVM)

  • Executive Diploma UM

  • APEL (Accreditation of Prior Experiential Learning)

• International

  • IELTS Band 5.5 or

  • A minimum of Grade B2 (162) in First Cambridge English (FCE) or

  • MUET (Band 3) or

  • Other equivalent English qualifications recognized by MQA/Malaysian Government

  • Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre for English Language (CEL) within 12 months from the date of entry with a conditional offer letter.

  Note: The validity period for TOEFL and IELTS is two (2) years from the date of the award.

• Additional Requirements
  Credit in Mathematics at SPM level.

Programme Courses

MPU Courses

• Tamadun Islam dan Tamadun Asia (TITAS)

• Hubungan Etnik

• Malaysian Studies

• Bahasa Melayu Komunikasi II

• Thinking Skills

• Bahasa Kebangsaan A

• Community Engagement and Volunteering

• Professional Event Management

• Introduction to the Malaysian Constitution

Core Courses

• Public Speaking 1

• Public Speaking 2

• Volunteerism and Service Learning

• Entrepreneurship and Innovation

• Corporate Social Policy

• Principles of Management

• Principles of Finance

• Principles of Marketing

• Principles of Microeconomics

• Principles of Macroeconomics

• Organizational Behaviour

• Principles of Accounting

• Management Information Systems

• Financial Management

• Business Mathematics

• Project Management

• Human Resource Management

• Business Law

• Strategic Management

• Business Statistics

Specialisation Courses

• Marketing Management

• Advertising and Sales Promotion

• Social Media

• Integrated Marketing Communications

• Personal Selling and Sales Management

• Digital Communications Strategy

• Social Media Content Marketing

• Brand Management

• Advanced Production and Operations Management

• Data Mining

Elective Courses (Choose any FOUR – 12 Credits)

• FinTech and Crowdfunding

• Digital Revolution

• Case Study and Project Management

• Consumer Behaviour & Social Media

• Cost and Management Accounting

• Strategic Entrepreneurship

• Retailing Management

• Negotiation and Conflict Management

Internship / Professional Practice

• Internship for Business Administration