Bachelor of Bus. Admin (Hons) in Marketing

The Bachelor in Business Administration (Marketing) (Hons) programme is designed to provide students with a comprehensive foundation in business and marketing, equipping them with the necessary skills and knowledge to thrive in the dynamic marketing industry.

Students will gain expertise in accounting, finance, computing, quantitative analysis, English, and economics, alongside a strong emphasis on marketing and management. The curriculum is carefully structured to develop professionals with an in-depth understanding of marketing strategies, consumer behavior, market research, and brand management, preparing them to excel in the Malaysian business environment and beyond.

The programme focuses on both theoretical and practical applications, ensuring that graduates can effectively analyze market trends, develop innovative marketing strategies, and adapt to industry demands. Students will also have the opportunity to pursue further studies, such as a Master’s Degree in Marketing or an MBA, to further enhance their expertise.

This Bachelor in Business Administration (Marketing) (Hons) programme can be completed in three years.

STPM Qualification

• Pass STPM with at least Grade C (CGPA 2.00) in any 2 subjects
• Mathematics (SPM): Pass (E)
• Bahasa Inggeris (SPM): Pass (E)
• (Note: The requirements for Math and English at the STPM level can be waived if the qualification contains subjects equivalent to Mathematics and English.)

Matriculation Qualification

• Pass Matriculation with at least CGPA 2.00
• Mathematics (SPM): Pass (E)
• Bahasa Inggeris (SPM): Pass (E)

Foundation Qualification

• Pass Foundation with at least CGPA 2.00
• Mathematics (SPM): Pass (E)
• Bahasa Inggeris (SPM): Pass (E)

A-Level Qualification

• Pass A-Level with at least Grade C (CGPA 2.00) in any 2 subjects
• Mathematics (SPM): Pass (E)
• Bahasa Inggeris (SPM): Pass (E)

Diploma Qualification

• Pass Diploma (Level 4, MQF) OR Pass Advance Diploma (Level 5, MQF) with at least CGPA 2.00
• Mathematics (SPM): Pass (E)
• Bahasa Inggeris (SPM): Pass (E)

STAM Qualification

• Pass STAM with at least Grade JAYYID
• Mathematics (SPM): Pass (E)
• Bahasa Inggeris (SPM): Pass (E)

Note: Candidates without a credit in Mathematics and/or English at SPM level may need to take supplementary courses during their study to fulfill the programme requirements.

Higher National Diploma (HND) Qualification

• Pass HND in a related field with at least CGPA 2.00

Unified Examination Certificate (UEC) Qualification

• Pass UEC with at least Grade B in 5 subjects, including:
  • Mathematics: Pass (E)
  • Bahasa Inggeris: Pass (E)

International Baccalaureate Diploma Programme (IB)

• Pass IB Diploma Programme with at least 24 points in 6 subjects

DKM / DVM / DLKM Qualification

• Pass DKM / DVM / DLKM with at least CGPA 2.50
• AND pass Sijil Vokasional Malaysia (SVM)

Other Equivalent Qualifications

• South Australian Matriculation (SAM)
• Australian Matriculation (AUSMAT)
• South Australian Certificate of Education (SACE)
• Western Australian Certificate Education (WACE)
• Overseas Preparatory Programme

Requirements:

• Pass with at least Grade C OR
• 60% ATAR Rank in any of the following subjects:
  • Mathematics: Grade C
  • Economy OR Accounting: Grade C

For International Students: Entry requirements vary from country to country. Please click here to check the entry requirements set by the Malaysian Qualifications Agency (MQA).
 

ENGLISH REQUIREMENTS

For Malaysian Students:

Students have taken MUET before enrol. However, students are required to complete MUET during the duration of the study (before graduation). IELTS (5.0 and above) or TOEFL (500 and above) or TOEFL Internet-Based Test (42 and above) is also accepted.

• MUET – Malaysia University English Test
  Achieve Band 1 and above

For International Students:

International students are required to have one of the English proficiency scores stated below to enrol in UNITEN. Bachelor students who do not fulfil this English requirement are required to sit for the Intensive English Programme (IEP) and pass the requirement below before starting their Bachelor programme.

• MUET – Malaysia University English Test
  Achieve Band 3.5 and above
   
• IELTS – International English Language Testing System
  Achieve 5.5 and above
   
• TOEFL - Test of English as a Foreign Language
  Achieve 500 (TOEFL) or 46 (TOEFL Internet Based Test) and above

This programme can be completed in Full Time: 3 years.

• English for Business
• Public Speaking & Presentations
• Islam and Civil Society I / Moral and Civil Society I
• Islam and Civil Society II / Moral and Civil Society II
• Islam and Civil Society I / Moral and Civil Society III
• Hubungan Etnik
• Tamadun Islam & Tamadun Asia
• General Elective MPU 02
• Financial & Managerial Accounting
• Business Economics
• Principles of Finance
• Malaysian Commercial Law
• Principles of Management
• Business Communication
• Organizational Behaviour
• International Business
• E-Business
• Human Resource Management
• Business Ethics
• Operations Management
• Strategic Management
• Principles of Marketing
• Business Mathematics
• Business Research
• Energy Management & Sustainability
• Entrepreneurship
• Consumer & Buyer Behaviour
• Product & Brand Management
• Integrated Marketing Communications
• Sales Management
• Services Marketing
• Strategic Marketing
• Issues of Marketing in Malaysia
• Marketing Project
• 1 Elective Course
• Industrial Training

Subject marked (*) is required for Malaysian students only.