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Master of Business Administration (MBA) in Blue Ocean Strategy (Kuching Campus)
About
The MBA (Blue Ocean Strategy) program is designed to support the development of business professionals by emphasizing market differentiation through value innovation, a core principle of Blue Ocean Strategy that reduces the relevance of competition. It aims to nurture and empower future leaders and managers who will make a meaningful impact in the marketplace. The curriculum offers a comprehensive understanding of business, equipping learners with the strategic insight and practical skills to create new, uncontested market spaces. Tailored for versatility, the program prepares graduates to succeed across various business environments, including SMEs, multinational corporations, startups, and the public sector.
Key facts
| Qualification | Master's Degree |
| Qualification Subtype | Master of Business Administration (MBA) |
| Coursework / Research | Coursework |
| Study mode | Full-time |
| Duration | 18 months |
| Intakes | January, May, September |
| Tuition (Local students) | S$ 8,757 |
| Tuition (Foreign students) | S$ 13,949 |
Subjects
-
MBA
Duration
18 months
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | S$ 8,757 | S$ 13,949 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | S$ 8,757 | S$ 13,949 |
| Estimated cost per year | S$ 5,838 | S$ 9,299 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
ACADEMIC REQUIREMENTS
i. A bachelor’s degree in the field or related fields with a minimum CGPA of 2.5 or equivalent, as accepted by the HEP Senate; or
ii. A bachelor’s degree in the field or related fields or equivalent with a minimum CGPA of 2.00 and not meeting a CGPA of 2.5, can be accepted subject to rigorous internal assessment.
iii. Candidates without a qualification in the related fields or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP and meet the minimum CGPA based on (i) to (ii).
ENGLISH LANGUAGE REQUIREMENTS
- IELTS minimum Band 6.0
- TOEFL (Internet-based) minimum 60
- Cambridge English Qualification and Test minimum score of 169
- Pearson Test of English minimum score 59
- MUET minimum Band 4
Curriculum
Core Courses
- Marketing Management
- Leadership
- Blue Ocean Strategy
- Business Accounting for Decision Making
- Research Design and Analysis
- Business Communication and Negotiation
- Economies for Strategic Planning
- Blue Ocean Strategy Consulting Practice
- Corporate Strategic Management
- Applied Blue Ocean Case Study
Electives
- Consumer Behaviour
- Financial Management and Policy
- Entrepreneurship
- Human Resource Management