Bachelor of Arts (Hons) Mass Communication

This specialised programme offers three distinct pathways—film and television, journalism, and marketing and communications—providing students with a comprehensive foundation for a career in the media industry. With a strong grasp of the field's fast-changing dynamics, graduates emerge as trailblazers with remarkable achievements. Many have established their own digital media companies, work with some of the world’s largest public relations firms, and contribute to leading newspapers.

Any of these:

• STPM: Passed at least two (2) subjects with a minimum Grade C (GP 2.00) in any two (2) subjects
• A-Level: Passed at least two (2) subjects with a minimum Grade D in any two (2) subjects
• UEC: A minimum of 5 credits B6 including English. Applicant without credit in English (UEC) but obtained credit in English (SPM) qualified for enrolment.
• International Baccalaureate: Minimum score of 26/42 for six subjects (A Minimum of Grade 4 for credit transfer – Year 1)
• Matriculation: A minimum CGPA of 2.0 and credit in English at SPM or its equivalent
• Australia Year 12: Minimum mark of 60%
• Canadian Pre-U: Minimum mark of 60%
• UCSI Foundation in Arts: Completed (minimum CGPA 2.0/4.0)
• Diploma or equivalent: Completed (minimum CGPA 2.0/4.0)
• Diploma in Media & Communication or equivalent: Completed (minimum CGPA 2.0/4.0)
• Diploma in Psychology: Completed (minimum CGPA 2.0/4.0)

Note: The credit requirement in English at the SPM level can be waived if the said qualification includes English subject/s and its achievement is equivalent to or exceeds the credit requirement of the subject at the SPM level.

English Language Requirements

For Local Students:

• MUET: Band 3
• SPM English Language: Grade B+
• SPM English Language 1119/O-Level/IGCSE: Grade C
• UEC English Language: Grade A2

For International Students:

• Cambridge Linguaskill: 154
• IELTS: Band 5.0
• Cambridge English Qualifications and Tests: 154
• TOEFL IBT: 40
• Pearson Test of English: 47
• MUET: Band 3.5

For international students: In the event that the English Language Requirements are not met, students may be offered a “Conditional Offer” with the condition English competency is met through the university’s English module.

Year 1

• Introduction to Mass Communication
• Basic Photography
• Visual Communication
• Introduction to Public Speaking
• Introduction to Video Production
• Fundamentals of Management
• Writing For Mass Communication
• University Life (MPU-U2)
• Co-operative Placement 1
• Extra-curricular Learning Experience 1 (MPU - U4 )​

Major Electives – Choose 3

• Introduction to Advertising
• Film Studies
• Introduction to Public Relations
• Introduction to Journalism
• Fundamentals of Marketing​

MPU (Compulsory Subjects) - Applicable for Local Students

• Hubungan Etnik (MPU - U1)
• TITAS (MPU - U1)
• Bahasa Kebangsaan A
• Religions in Malaysia (MPU - U3) 

MPU (Compulsory Subjects) - Applicable for International Students

• Malaysian Studies (MPU - U1)
• Bahasa Melayu Komunikasi 3 (MPU - U1)
• Religions in Malaysia (MPU - U3)

Year 2

Core Courses

• Creative Content Development
• Mass Communication Research 1
• Design & Thinking
• New Media Studies
• Co-operative Placement 2
• Extra-curricular Learning Experience 2 (MPU - U4)

Year 3

Core Courses

• ​Media, Law & Ethics
• Entrepreneurship
• Alternative Voices and Issues in Mass Communication
• Mass Communication Project
• Mass Communication Research 2
• Cooperative Placement 3
• Extracurricular Learning Experience 3 (MPU - U4)​

Free Elective - Choose 3

• Video Editing
• New Media Production and Strategies
• Corporate Social Responsibility and Event Management
• Pop Culture
• Advertising Campaign
• Introduction to Psychology
• Organisational Behaviour
• Introduction to Political Science
• Critical Issues in the Contemporary World
• Future Directions, Future Casting
• Thinking and Being

Mass Communication Pathways – Choose One Pathway

Pathways – (to be taken in Year 2 and Year 3)

Film & Television – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

• Film Production
• Film Appreciation
• Documentary Production
• Directing and Aesthetics
• Scriptwriting
• TV Production (CAPSTONE COURSE)

Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)

Journalism – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

• Photojournalism
• Editing
• Feature Writing
• New Media Journalism
• Broadcast Journalism
• Media Publishing for Print and New Media (CAPSTONE COURSE)

Marketing Communications – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

• Creative Copywriting
• Marketing Strategies
• Brand Communication
• Consumer Behavior
• Media Planning & Management
• Integrated Marketing Communication Campaign (CAPSTONE COURSE)

General Courses (MPU)

For Malaysian students:

1. Appreciation of Ethics and Civilisations
   (Penghayatan Etika dan Peradaban)
2. Philosophy and Contemporary Issues
   (Falsafah dan Isu Semasa)

For foreign students:

1. Philosophy and Contemporary Issues
2. Communication in Bahasa Melayu 3
   (Bahasa Melayu Komunikasi 3)

For All students:

1. University life
2. Malaysian Experiential Tourism
3. Extra-curricular Learning Experience 1 to 3