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Diploma in Business Studies (Marketing)
Course overview
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | June |
| Tuition (Local students) | S$ 5,335 |
| Tuition (Foreign students) | S$ 9,397 |
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About
The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing
Admissions
Intakes
Fees
Tuition
- S$ 5,335
- Local students
- S$ 9,397
- Foreign students
Estimated cost as reported by the Institution.
Application
- S$ 30
- Local students
- S$ 181
- Foreign students
Student Visa
- S$ 727
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
(1) SPM - 3 Credits in the relevant subjects
(2) O Level - 3 Grade C in the relevant subjects
(3) UEC - 3 Grade B in the relevant subjects
(4) Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.
Compulsory subjects:
i) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language
Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Higher Education latest requirements.
Curriculum
- Financial Accounting I
- Microeconomics
- Quantitative Studies
- Introduction to Business
- Financial Accounting II
- IT Fundamentals and Applications
- Macroeconomics
- Fundamentals of Marketing
- Introduction to E-Commerce
- Basic Management Principles
- Fundamentals of Selling
- Principles of Retail Management
- Services Marketing
- IS for Marketing & Management
- Consumer Behaviour
- Fundamentals of Finance
- Business Law
- Marketing Research
- International Marketing
- Marketing Environment
- Ethics for Business
- Marketing Strategy
- Marketing for Stakeholders
- Entrepreneurship
Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular
*Co-Curricular Courses can be taken in any semester of the study