Bachelor of Mass Communication (Hons) (Public Relations & Event Management)

xOur Bachelor of Mass Communication in Public Relations and Event Management program is intended to develop communication strategists with the skills and expertise to improve an organization's image and competitive advantage through seamlessly integrated PR plans and captivating event campaigns. We believe in developing your critical thinking skills by pushing you to challenge assumptions, investigate novel ideas and concepts, and evaluate problems from a variety of angles.

Internships, industry collaborations, and hands-on projects will help you gain the practical skills and industry insights required to succeed in the professional world.

 

• Taylor’s Foundation in Communication (FICM): Pass with min. CGPA 2.00
• Taylor’s Diploma in Communication (DICM): Pass with min. CGPA 2.00
• Sijil Tinggi Persekolahan Malaysia (STPM): Min. CGPA 2.00 in 3 subjects and min. C for each subject
• Unified Examination Certificate (UEC): Pass with min. 5Bs including English
• A Levels: Min. DDD
• South Australian Matriculation (SAM) / SACE International: Min. ATAR 65
• Canadian Pre-University (CPU): Min. average of 60% in 6 subjects
• International Baccalaureate (IB): Min. 24 points in 6 subjects
• Other Qualifications: Students with other qualifications will be considered on a case-by-case basis

English Language Requirements:

• IELTS: Band 6.0
• TOEFL: 79 (Internet Based Test)
• MUET: Band 4
• UEC English: B4
• O Level: Grade C
• 1119 (GCE-O): Grade B

YEAR 1
Semester 1

• Introduction to Mass Communication
• Intercultural Communication
• Critical & Creative Thinking
• Communication Theory
• MPU (U1) - Module 1*

Semester 2

• Innovative Media
• Media Writing
• Visual Communication
• Elective I
• MPU (U1) - Module 2*

Short Semester

• MPU (U2)*
• MPU (U3)*

YEAR 2
Semester 3

• Communication Research Fundamentals
• Public Relations Principles
• Promotional Writing
• Introduction to Events & Meetings
• Exhibition Management
• MPU (U4)*

Semester 4

• Interactive Media
• Design for Events
• Entertainment Management
• Events Operation
• Special Events & Festivals
• Elective II

Short Semester

• Internship

YEAR 3
Semester 5

• Live Event Project
• Publicity & Media Relations
• Crisis Management
• Financial Public Relations
• Event Marketing

Semester 6

• PR Events Consultancy
• Professional Media Workshop
• Event Risk Management & Safety
• Media Law & Ethics
• Issues in Marketing (Marketing Seminar)

Electives
Semester 2 (Elective I)

• Performing Arts
• Introduction to Management
• Illustration & Visual Narrative

Semester 4 (Elective II)

• Photography
• Entrepreneurship

Notes:

1. * The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
2. Elective: Students are required to choose any 2 Electives according to the modules offered in that particular semester.