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Bachelor of Arts (Hons) in English and Public Relations
About
The Bachelor of Arts (Hons) in English and Public Relations, a prestigious dual major degree programme, serves as a pathway to becoming a skilled public relations professional with a strong command of the English language. This degree is jointly awarded by SEGi University and the esteemed University of Central Lancashire (UCLan), offering a curriculum designed to develop agile, creative, and effective communicators in the PR field.
The English major focuses on exploring the intricate connections between language and society, while also analyzing a variety of literary texts. In parallel, the Public Relations major provides students with the expertise required to design and execute impactful PR campaigns, including the development of persuasive public relations speeches and written materials, all while utilizing key linguistic and literary techniques.
This programme emphasizes practical learning experiences, a diverse curriculum, and strong industry engagement. SEGi University’s distinctive “Industry into Classroom” approach allows students to participate in real-world projects under the mentorship of academic professionals and experienced industry practitioners.
SEGi University’s multicultural campus, home to students from over 90 nationalities, enhances international exposure and promotes cross-cultural networking. The Bachelor of Arts (Hons) in English and Public Relations is accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, ensuring high academic standards and broad recognition.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, May, September |
| Tuition (Local students) | S$ 16,989 |
| Tuition (Foreign students) | S$ 17,594 |
Subjects
-
English Language
-
Public Relations
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | S$ 16,989 | S$ 17,594 |
| Miscellaneous fees | S$ 2,722 | S$ 7,729 |
| Total estimated cost of attendance | S$ 19,711 | S$ 25,323 |
| Estimated cost per year | S$ 6,570 | S$ 8,441 |
Miscellanous fees explained
Foreign students
| Description | Amount |
|---|---|
| International Admin Fee | S$ 2,057-S$ 2,613 |
| Registration Fee | S$ 151 |
| Enrolment Fee | S$ 1,742 |
| Visa Renewal Fee | S$ 302-S$ 1,210 |
| Facilities Fee | S$ 385-S$ 7,563 |
| Security Deposit (refundable) | S$ 90 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
- Unified Examination Certificate (UEC) with at least 5Bs
- A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
- A Diploma in Media and Communication or its equivalent; OR
- Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
English Proficiency Requirements For international student:
- Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.
Curriculum
Year 1:
- Introduction to Communication Theory
- English for Business Correspondence
- English Grammar
- Academic English
- Public Speaking
- Introduction to Mass Communication
- Introduction to Linguistics
- Introduction to Literature
- General Psychology
Year 2:
- Principles of Public Relations
- English Phonetics and Phonology
- Sociolinguistics
- Strategies and Practices in Public Relations
- Event Management
- Introduction to Drama
- Business Ethics
- Law and Ethics in Mass Communication
- Creative Writing
- Crisis Management
- Quantitative and Statistical Methods
- Entrepreneurship
- Environmental Management and Technology
Year 3:
- Desktop Publishing
- Research Methods
- Public Relations and Media Writing
- Media Relations and Publicity
- Public Opinion and Propaganda
- American and European Literature
- Research Project
- Internship
Matapelajaran Umum (MPU):
- Hubungan Etnik/BM Komunikasi
- Tamadun Islam & Asia/Malaysian Studies
- Effective Listening/Bahasa Kebangsaan A
- Personal Health Management
- Kokurikulum