Bachelor of Business (Entrepreneurship) (Honours)

Overview
The Bachelor of Business (Entrepreneurship) (Honours) at HELP University equips students with the knowledge and skills to identify, assess, and pursue business opportunities. This programme blends management education with entrepreneurial strategy, preparing students to launch, sustain, and scale new ventures.

Why Study Entrepreneurship at HELP?

• Industry-Relevant Curriculum – Develop expertise in business innovation, venture creation, and strategic growth.
• Expert Faculty – Over 40% of lecturers hold doctoral degrees, with 10+ years of industry and teaching experience.
• Industry Engagement – The Industry Advisory Board ensures the programme remains aligned with real-world business needs.
• Award-Winning Students – HELP students have excelled in competitions such as CPA Australia-KPMG Case Competition, CIMB ASEAN Stock Challenge, Maybank Go Ahead Challenge, EY Young Tax Professional of the Year, and more.
• Global Recognition & Accreditation – Recognised by top universities and professional bodies.

This programme is designed for those who aspire to become entrepreneurs, business owners, startup founders, or corporate innovators, providing them with the tools to build and sustain successful businesses in a competitive landscape.

Entry Requirements
Applicants must meet one of the following criteria:

• Matriculation/Foundation or equivalent – Minimum CGPA 2.00 out of 4.00**
• Diploma (Level 4, MQF) – Minimum CGPA 2.00 out of 4.00
• STPM – Minimum Grade C (GP 2.0) in any two subjects
• Advanced Diploma (Level 5, MQF) – Minimum CGPA 2.00 out of 4.00
• Sijil Tinggi Agama Malaysia (STAM) – Minimum grade of Jayyid (good)
• Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) – Subject to Senate/Academic Board approval
• Diploma Lanjutan Kemahiran Malaysia (DLKM) – Subject to Senate/Academic Board approval
• A-Level – 2 passes
• Senior Middle 3 (UEC) – 5 B’s***
• Canadian Pre-University (CPU) – 5 passes with a minimum average of 50%
• Australian Matriculation Programmes – University Aggregate of 50% or ATAR score of at least 50
• Equivalent qualification

Additional Requirements

• The stated qualifications must be supported with a pass in Mathematics, English, Sejarah, and Bahasa Melayu at SPM level.
• Please refer to the Faculty of Business, Economics, and Accounting for Mathematics and English requirements.

English Requirement (International Students)

• Minimum IELTS 5.5 or equivalent international English language qualification.

Year 1

9 Compulsory Subjects:

• ACC101 Financial Accounting 1
• ACC103 Management Accounting 1
• ECO101 Principles of Microeconomics
• ECO102 Principles of Macroeconomics
• ITC101 Information Technology for Business
• LAW101 Business Law
• MGT101 Principles of Management
• MKT101 Principles of Marketing
• QBM101 Business Statistics

Year 2 & 3

15 Compulsory Subjects:

• FIN201 Business Finance
• HRM201 Managing Human Resources
• MGT200 Small Business Management
• MGT203 Business Research
• MGT204 Asian Entrepreneurship & Innovation
• MGT206 Introduction to Entrepreneurial Behaviour
• MGT207 New Venture Creation
• MGT208 Franchising
• MGT212 Business Analytics for Decision Making
• MGT301 Operations Management
• MGT307 Strategic Planning for Entrepreneurs
• MGT310 Corporate Venturing
• MGT311 Entrepreneurship Business Plan
• MKT305 Strategic Marketing Relationship
• MGT400 Graduation Project

Electives:
Choose 3 electives from any Year 2 or Year 3 subjects (at least 2 must be from Year 3).

Electives (Partial List):

• ACC201 Management Accounting 2
• ACC291 Islamic Bank Management
• ACC312 Reporting Framework & Accounting Practice
• BBA301 Human Resource Analytics
• BBA303 Marketing Analytics
• BKG301 Comparative Banking Structure
• BIP300 Business Internship Programme
• COM200 Managerial Communication
• ECO203 International Economics
• FIN203 Financial Institutions, Instruments & Markets
• FIN204 Investment Analysis & Decision Making
• FIN206 Introduction to Technical Analysis & Trading
• FIN207 Mergers & Acquisitions
• FIN301 Corporate Finance
• ITC201 Principles of Web Design
• ITC304 Digital Payment and Security
• LAW201 Company Law
• LAW305 International Business Law
• LAW311 Cyberlaw & Ethics
• MAT201 Business Mathematics
• MGT201 Organisational Behaviour
• MGT202 E-Business
• MGT205 Asian Business Environment
• MGT209 Production & Logistics Management
• MGT211 E-Commerce
• MGT300 Managing People Across Cultures
• MGT302 Change Management
• MGT303 Corporate Policy & Strategy
• MGT304 Strategic International Business Management
• MGT305 Business Ethics & Social Responsibility
• MGT312 E-Commerce Strategies
• MKT206 Retail Management
• MKT208 Brand Management
• MKT212 Social Media Marketing
• MKT213 Mobile Marketing
• MKT301 Integrated Marketing Communications
• MKT302 Strategic Global Marketing
• MKT307 Environmental Marketing
• MKT308 B2B Marketing
• MKT313 Digital Product Management
• MKT314 Search Marketing
• QBM201 Advanced Business Statistics

MPU Subjects

4 Compulsory MPU Subjects:

MPU1 (Choose 2 Subjects):

• MPU3183 Penghayatan Etika dan Peradaban
• MPU3193 Falsafah dan Isu Semasa
• MPU3143 Bahasa Melayu Komunikasi 2 (International students)

MPU2 / MPU3:

• MPU3213 Bahasa Kebangsaan A***
• MPU3373 A*Gen Careers in Malaysia & Beyond
  (For Malaysian students without a credit in SPM Bahasa Melayu)

MPU4 (Choose 1):

• MPU3412 Co-curriculum – Sports 2
• MPU3432 Co-curriculum – Event Management 2