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Bachelor of Arts (Hons) in Marketing Management (Digital Marketing)
About
This program is designed to equip students with a strong foundation in digital marketing by providing an understanding of key theories and concepts alongside practical skills for launching a successful career. It offers comprehensive knowledge of strategic planning techniques and business information analytics within the marketing field. Students will gain familiarity with a wide range of digital marketing technologies and their practical applications in digitized environments. Additionally, the program fosters the ability to critically evaluate and recommend effective digital tools and social media strategies to optimize market potential.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, September |
| Tuition (Local students) | S$ 30,231 |
| Tuition (Foreign students) | S$ 31,685 |
Subjects
-
Business, Management
-
Information Tech (IT)
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | S$ 30,231 | S$ 31,685 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | S$ 30,231 | S$ 31,685 |
| Estimated cost per year | S$ 10,077 | S$ 10,561 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
S$ 151 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
S$ 151 |
| Enrollment Fees | S$ 242 |
Foreign students
| Description | Amount |
|---|---|
|
Application & Student Visa Fees
STAGE 1 (Payable upon acceptance of offer) RM 2,650 (approx. USD 620)* is payable when you have accepted the offer. This fee includes Visa Processing Fees by Education Malaysia Global Services (EMGS) and APU/APIIT Application & Processing Fees. This also entitles you to airport assistance and transfer to the University/accommodation upon first arrival in Malaysia. Please note that this Fee is non-refundable once the offer has been accepted. STAGE 2 (Payable upon Student Pass Visa Approval) RM 1,500 (approx. USD 350)* is payable once your Student Pass is approved. This fee includes the post-arrival processing fee, EMGS medical check-up in Malaysia, Medical Insurance for a year, i-Kad (International Student Card issued by Immigration Malaysia) charged to ALL International students in Malaysia, Electronic Visa Approval Letter (eVal), and the Student Pass Fees for one-year. The i-Kad issued by Immigration Malaysia will enable students to avoid having to carry their passports around for identification purposes and will be tied to their Student Pass Validity and will be re-issued at visa renewal. Please note that this Fee is non-refundable once the Student Pass Visa Approval Letter (VAL) has been issued by EMGS. |
S$ 1,257 |
|
International Student Registration & Administrative Fees
A fee of RM 5,000 is payable as registration & administrative fee for International Students. The Fees includes Student ID Card Fee for the duration of the course. |
S$ 1,514 |
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
S$ 151 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
S$ 151 |
| Personal Bond (refundable) | S$ 302 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Direct Entry to Level 1 of the Degree
STPM
-
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-Level
-
2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC
-
5 Grade B’s in UEC with a Pass in Mathematics and English.
Matriculation/Foundation
-
Passed Foundation programme (minimum CGPA of 2.0).
Entry to Level 2 of the Degree
Diploma
-
Successful completion of the APU Diploma or
-
Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree.
-
(Subject to the approval of the APU Academic Board)
* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
English Requirements
International Students
-
IELTS: 5.5
-
TOEFL IBT: 46
-
Pearson (PTE): 51
-
MUET: Band 4
Curriculum
Year 1 Modules
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Business Law
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Marketing
- People Management
- Quatitative Skill
Year 2 Modules
- Business Ethics and Governance
- Innovation Process
- International Culture and Communications
- Business Research Methods
SPECIALISED MODULES
- E-Commerce
- B2B Marketing
- Delivering Customer Value
- Consumer Behaviour
- Marketing Intelligence and Research
- Digital Marketing
- Social Media and Communication
- Creative Copywriting
INTERNSHIP (16 WEEKS)
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
Year 3 Modules
- Brand Management
- Building Customer Relationship
- Global Marketing
- Integrated Marketing Communications
- Venture Building
- Digital Strategy and Analytics
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Strategic Marketing Planning
- Behavioural Science & Marketing Analytics
- Enabling Technologies for Digital Marketing
MQA COMPULSORY SUBJECTS*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum