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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

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+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Bachelor of Arts (Honours) in Business Management with a specialism in E- Business

About

The Bachelor of Arts (Honours) in Business Management with a Specialism in E-Business program equips students with a strong understanding of e-business activities across various organizations, emphasizing their context, purpose, and importance in today’s digital landscape. Students will gain in-depth knowledge and practical skills in creating, funding, and managing online businesses while exploring both theoretical and hands-on aspects of conducting business on internet platforms. The program also fosters essential employability skills, including critical thinking, problem-solving, communication, IT proficiency for business applications, and research capabilities in e-business. Additionally, students have the opportunity to obtain a CMI L5 Certificate in Management and Leadership through the APU-CMI Dual Accreditation, awarded subject to CMI moderation. With APU’s partnership with the Digital Marketing Institute (DMI), a globally recognized leader in digital marketing accreditation, students will benefit from the latest industry insights to enhance their professional potential in the evolving digital economy.

 

 

 

 

 

Key facts

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes March, July, September
Tuition (Local students) S$ 30,231
Tuition (Foreign students) S$ 31,685

Subjects

  • Business

  • Business, Management

  • E-Commerce

Duration

3 years

Tuition fees

Description Local students Foreign students
Tuition fee S$ 30,231 S$ 31,685
Miscellaneous fees Data not available Data not available
Total estimated cost of attendance S$ 30,231 S$ 31,685
Estimated cost per year S$ 10,077 S$ 10,561

Miscellanous fees explained

Local students

Description Amount
Library Deposit (refundable)

Payable for the use of library facilities and is refundable on completion of studies.

S$ 151
Engineering Laboratory Deposit (refundable)

Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies.

S$ 151
Enrollment Fees S$ 242

Foreign students

Description Amount
Application & Student Visa Fees

STAGE 1 (Payable upon acceptance of offer) RM 2,650 (approx. USD 620)* is payable when you have accepted the offer. This fee includes Visa Processing Fees by Education Malaysia Global Services (EMGS) and APU/APIIT Application & Processing Fees. This also entitles you to airport assistance and transfer to the University/accommodation upon first arrival in Malaysia. Please note that this Fee is non-refundable once the offer has been accepted. STAGE 2 (Payable upon Student Pass Visa Approval) RM 1,500 (approx. USD 350)* is payable once your Student Pass is approved. This fee includes the post-arrival processing fee, EMGS medical check-up in Malaysia, Medical Insurance for a year, i-Kad (International Student Card issued by Immigration Malaysia) charged to ALL International students in Malaysia, Electronic Visa Approval Letter (eVal), and the Student Pass Fees for one-year. The i-Kad issued by Immigration Malaysia will enable students to avoid having to carry their passports around for identification purposes and will be tied to their Student Pass Validity and will be re-issued at visa renewal. Please note that this Fee is non-refundable once the Student Pass Visa Approval Letter (VAL) has been issued by EMGS.

S$ 1,257
International Student Registration & Administrative Fees

A fee of RM 5,000 is payable as registration & administrative fee for International Students. The Fees includes Student ID Card Fee for the duration of the course.

S$ 1,514
Library Deposit (refundable)

Payable for the use of library facilities and is refundable on completion of studies.

S$ 151
Engineering Laboratory Deposit (refundable)

Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies.

S$ 151
Personal Bond (refundable) S$ 302

Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Admissions

Intakes

Entry Requirements

Direct Entry to Level 1 of the Degree

STPM

  • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.

A-Level

  • 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

UEC

  • 5 Grade B’s in UEC with a Pass in Mathematics and English.

Matriculation/ Foundation

  • Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree

Diploma

  • Successful completion of the APU Diploma or
  • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
  • (Subject to the approval of the APU Academic Board)

* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).

English Requirements

International Students

  • IELTS: 5.5
  • TOEFL IBT: 46
  • Pearson (PTE): 51
  • MUET: Band 4

Curriculum

DEGREE LEVEL 1

Common Modules

  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • Business Economics
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship

DEGREE LEVEL 2

Common Modules

  • Behavioural Science in Organisation
  • Operations Management
  • Innovation Process
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Enterprise Resource Planning with SAP Platform 

Specialised Modules

  • E-Business Management
  • Digital Marketing
  • E-Commerce
  • Social Media & Communication

Elective Modules (Choose 1)

  • Managing Finance 
  • Financial Management

INTERNSHIP(16 WEEKS)

Students will participate in a 16-week Internship or Industrial Training program to help them transition seamlessly from academic studies to the professional workplace.

DEGREE LEVEL 3

Common Modules

  • Strategic Management
  • Venture Building

Specialised Modules

  • Digital Strategy and Analytics
  • Managing Change
  • Investigations in Business Management
  • Contemporary Management
  • E-Business Procurement
  • Enabling Technologies for Digital Marketing
  • Global Marketing
  • Business Management Project

Elective Modules (Choose 2)

  • Corporate Finance OR Building Customer Relationships
  • Integrated Marketing Communications OR Retail Marketing Management

 

MQA COMPULSORY SUBJECTS*

  • Appreciation of Ethics and Civilisation (M’sian Students)
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum