Bachelor of Arts (Honours) in International Business Management

Bachelor of Arts (Hons) in International Business Management

The International Business Management program at UOW Malaysia KDU Penang (Batu Kawan) provides a well-rounded business education with a strong global perspective. This three-year degree prepares students for leadership roles in an increasingly interconnected business world.

Why Choose This Program?

• Global Business Focus – Gain knowledge in international trade, cultural dynamics, and responsible business management.
• Real-World Experience – Work on consultancy projects with external organizations to develop problem-solving and analytical skills.
• Study Abroad & Internships – Opportunity to gain international experience in the third year through study placements or work internships.
• Industry Demand – International business graduates are highly sought after for roles in consulting, management, entrepreneurship, and business development across various industries.

Why Study International Business?

• Understand Global Markets – Learn how businesses operate across different economies and cultures.
• Expand Career Opportunities – Equip yourself with the skills to work internationally or with multinational corporations.
• Gain a Competitive Edge – Develop insights into global trade, diverse workforces, and cross-border business strategies.

Academic Qualification

Minimum Entry Requirements:

• STPM: 2 Principal Passes (2Cs) or CGPA 2.00
• UEC: 5 Credits (5Bs)
• GCE A Levels: 2 Principal Passes (2Ds)
• Diploma: Pass with a minimum CGPA of 2.00
• Foundation/Matriculation: Pass with a minimum CGPA of 2.00

Additional Notes:

• Students must have a Pass in Mathematics and English at SPM level or its equivalent.
• Candidates without a Pass in Mathematics and English at SPM level may be admitted if their entry qualification includes Mathematics and English subjects with an achievement equivalent to or higher than the required Pass.

English Requirement

Local Students:

• Band 3 in MUET

International Students:

• IELTS: Band 5.5
• TOEFL (IBT): Minimum score of 46
• TOEFL (Essentials-Online): Minimum score of 8
• Cambridge English: Minimum score of 160
• PTE Academic: Minimum score of 51

Additional Notes:

• If the English language requirement is not fulfilled, students are required to take an additional module at UOW Malaysia.
• This requirement can be exempted if the Foundation/Diploma was taught in English medium.

Core Curriculum

YEAR 1

• Writing and Referencing
• Business Statistics
• Principles of Management
• Principles of Marketing
• Principles of Economics
• Introduction to Accounting
• Principles of Responsible Business
• Human Resources Management
• Organizational Behaviour
• Oral Communication
• Financial Management

YEAR 2

• Financial Market and Institutions
• International Marketing
• Global Business Environment
• Elective 1
• Principles of Project Management
• International Business: Growth Strategies and Resourcing
• Research and Consultancy Methods
• Elective 2

YEAR 3

• Dissertation 1 & 2 / Undergraduate Consultancy Project 1 & 2
• Contemporary Issues in Business and Management
• International Operations Management
• Business Strategy
• Internship
• Strategic Management
• Sustainable Strategies

Electives

• Japanese Language 1
• Japanese Language 2
• Managing Across Cultures
• Industry and Trade in Asia
• Introduction to Business Analytics
• Digital Marketing
• Digital Business and E-Commerce
• Integrated Marketing Communication

MPU Subjects

• Penghayatan Etika dan Peradaban (Malaysian Students)
• Bahasa Melayu Komunikasi 2 (International Students)
• Falsafah dan Isu Semasa
• Entrepreneurship
• Integrity and Anti-Corruption
• Global Social Responsibility
• Bahasa Kebangsaan A*

Notes:

• Bahasa Kebangsaan A is compulsory for all Malaysian students:
  • Without a credit in SPM Bahasa Malaysia.
  • Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs).