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Bachelor of Communication (Hons)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, June, September |
| Tuition (Local students) | S$ 23,862 |
| Tuition (Foreign students) | S$ 28,165 |
Subjects
-
Communication, Media
About
Craft the messages that resonate globally!
This program enhances students’ skills in critical and strategic thinking, allowing them to engage audiences with creative communication strategies. It offers opportunities to delve deeper into the media industry through various specialisation areas. Students can select from specialisations such as Corporate Communication, Advertising Media Management, Journalism and Broadcasting, or Visual Communication.
Admissions
Intakes
Fees
Tuition
- S$ 23,862
- Local students
- S$ 28,165
- Foreign students
Estimated cost as reported by the Institution.
Application
- S$ 0
- Local students
- S$ 0
- Foreign students
Student Visa
- S$ 721
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- STPM: 2Cs or CGPA 2.00
- A-Levels: 2Ds
- UEC: 5 Credits, including a Credit in English
- Foundation Studies: Pass
- Diploma: Pass with a minimum CGPA of 2.00
English Entry Requirement:
Local Students:
- Band 4.0 in MUET
International Students:
- IELTS minimum Band 5.5
- TOEFL with a minimum score of 46 (IBT) or 8 (Essentials-Online) in
- Cambridge English CAE & CPE (from 2015) (160)
- PTE Academic (51)
Curriculum
Year 1
- Introduction to Mass Communication
- Social Psychology for Communication
- Media, Culture and Society
- Professional Development & Leadership Skills
- Principles of Advertising
- Introduction to Corporate Communication
- Introduction to Creative Media
- Organisational Communication
- Oral Communication
- Writing and Referencing
Year 2
- Principles of Journalism
- Communication Theories
- Intercultural Communication
- Communication Law
- Research Methodology
- Specialisations (4 subjects)
Year 3
- Undergraduate Seminar
- Final Year Project (Part 1 & 2)
- Internship
- Multimedia & Web Design (Elective)
- Specialisations (3 subjects)
Specialisations
-
Corporate Communication
- Corporate Identity and Brand Packaging
- Event Management
- Public Relations Management
- Public Relations Campaign Skills: Theory & Strategy
- Public Relations Writing
- Media Relations
- Crisis Communication and Management
-
Advertising Media Management
- Creative Industries
- Consumer Behaviour
- Integrated Marketing Communication
- Interactive Media Promotions
- Media Planning and Buying
- Principles of Marketing
- Strategic Brand Management
-
Journalism & Broadcasting
- Broadcast Media Production
- Citizen Journalism and Participatory Culture
- Creative Industries
- Digital Photography and Imaging
- Print and Broadcast Journalism
- Radio Production
- Writing for the Screen
-
Visual Communication
- Broadcast Media Production
- Corporate Identity and Brand Packaging
- Design Fundamentals
- Digital Photography and Imaging
- Principles of Marketing
- Publication Design
- Visual Concepts and Ideation
MPU Subjects
- Penghayatan Etika dan Peradaban (Malaysian Students)
- Bahasa Melayu Komunikasi 2 (International Students)
- Falsafah dan Isu Semasa
- Entrepreneurship
- Integrity and Anti-Corruption
- Global Social Responsibility
- Bahasa Kebangsaan A*
*Bahasa Kebangsaan A is compulsory for all Malaysian students:
- Without a credit in SPM Bahasa Malaysia
- Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)