BA (Hons) Business Management with Marketing

• GCSE: For all applicants, Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
• A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
• Relevant subjects: Business, Management, Economics, Leisure and Tourism
• EDEXCEL (BTEC) Diploma: No specific subjects required.
• Access: Achievement of the Access to HE Diploma; to include 30 level 3 credits at merit.
• Baccalaureate IB: No specific subjects required.

English Language Requirement:

• If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.

Year 0 (Foundation Year)

• Becoming a Professional
• Introduction to Organisations, Enterprise and Management 
• Economics and Accounting for the Real World
• Introduction to Law in a Social, Business and Global Context

Year 1

The first year provides a foundation for the development of the knowledge, skills and attributes necessary for future success.

• Meeting the Management Challenge
• Understanding Business and Financial Information
• Understanding the Business and Economic Environment
• Understanding Organisations and People
• Understanding the Market Process for MET
• Engaging in Critical Business Enquiry

Year 2

In the second year, you will study modules relating to the main functional areas of business, including a range of specialist module options, and you will develop your research and enquiry skills.

• Managing People (Marketing, Events and Tourism)
• Financial Aspects of Marketing, Events and Tourism
• Principles and Practice of Marketing
• Methods of Enquiry (Marketing, Events and Tourism)
• Managing Business Processes (Marketing, Events and Tourism)
• Integrating Marketing Communications

All students are encouraged to spend their third year on placement and the curriculum in the second year provides support in securing this placement.

Final year

The final year will include a major project, modules which require the integration of the knowledge gained in the earlier years of study and a number of advanced business module options which allow you to further develop your specific interests. The final year curriculum also includes a focus on managing change, both in organisational terms and in terms of your own career.

• Final Year Project: choice of Critical Business Enquiry or Enterprise or Work-based Enquiry or Business Project (International direct entrants only)
• Strategic Management (Marketing, Events and Tourism)
• Managing Organisational and Individual Change (Marketing, Events and Tourism)
• Marketing Services

Plus two optional modules from the list below OR one if a Study Year Abroad (SYA) or Placement Year has been completed:

Optional modules

• Interactive and Digital Marketing
• Global Marketing Management
• Key Account Management
• Brand Management
• Public Relations
• Events and Festivals Management