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Bachelor of Business Administration (Honours) Majoring in Social Media
About
What is a BBA majoring in Social Media? The program focuses on marketing fundamentals and theory infused with the practical role of digital media and communication elements in real-world business applications. A Bachelor of Business Administration majoring in Social Media prepares students for jobs that use the most up-to-date analytical tools and digital media techniques.
Core subjects focus on business quantitative and qualitative analytical tools, brand & advertising, management, communications, sales and marketing. Curricula include general consumer behaviour, entrepreneurship, data mining, digital communication and web-based applications development. The program concentration may be tailored, allowing students to focus on specific areas of interest such as retailing, marketing communications, finance & banking, or energy and oil and gas in their internship programme during the final year of study.
Individuals may be hired for positions such as social media project leaders, web developers, interactive content specialists, digital communication managers, product managers, socmed managers, consumer behaviour managers and digital designers.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, November |
| Tuition (Local students) | S$ 11,218 |
| Tuition (Foreign students) | S$ 18,191 |
Subjects
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Business
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Business, Management
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | S$ 11,218 | S$ 18,191 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | S$ 11,218 | S$ 18,191 |
| Estimated cost per year | S$ 3,739 | S$ 6,063 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- Pass in STPM with minimum of CGPA 2.00 in any TWO (2) subjects and pass in Mathematics and English at SPM level or any equivalent qualification;
- Pass A-level with a minimun of Gred D in any 2 subjects and pass in Mathematics and English at SPM level or any equivalent qualification;
- Pass in Matriculation or Foundation with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government; or
- Pass in Unified Examination Certificate (UEC) with at least B Grade in five (5) subjects including English; or
- Pass International Baccalaureate (IB) Diploma with minimum score of 30 points; or
- A Pass in Diploma with a minimum CGPA of 2.00 from the universities/colleges which is recognized by MQA; or
- Equivalent qualification which is recognized by the Malaysian Government
English Proficiency Requirements
- IELTS Band 5.5 / Pre-U or Secondary Education undertaken in English medium. (Students without TOEFL and IELTS are required to complete and pass an Intensive English Programme offered by the University)
- The validity period for TOEFL and IELTS is two (2) years from the date of the award.
Curriculum
