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Bachelor of Public Relations (Honours)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | June |
| Tuition (Local students) | S$ 11,942 |
| Tuition (Foreign students) | S$ 17,686 |
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About
This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.
Admissions
Intakes
Fees
Tuition
- S$ 11,942
- Local students
- S$ 17,686
- Foreign students
Estimated cost as reported by the Institution.
Application
- S$ 30
- Local students
- S$ 181
- Foreign students
Student Visa
- S$ 725
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) Other IHL - Relevant Foundation/ Diploma accredited by MQA
(5) TAR UC - Foundation in Arts (Track C) or Relevant Diploma
Compulsory subject:
(1), (2), (3) and (4) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language
Note:
a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Higher Education latest requirements.
Curriculum
Programme Outline:
• Introduction to Communication Theories
• Introduction to Public Relations
• Public Speaking for PR
• Public Relations Strategies & Tools
• Public Relations Writing
• Public Opinion & Persuasion
• Media Law & Ethics
• Media Relations
• Communication Research Methods
• Theories, Roles & Models of PR
• PR and New Media
• Writing Strategy
• Globalisation & Communication OR Socio-Cultural Communication
• Advanced PR Writing
• Introduction to Integrated Marketing Communication OR Publication for PR
• PR Campaign Planning & Management
• Statistical Analysis for Communication
• Crisis Management in PR
• Introduction to Organisational Communication OR Psychology for Communication
• Multimedia Tools for PR
• Public Relations Project I
• Public Relations Project II
• PR Practices in Malaysia
• Introduction to Corporate Communication
• Industrial Attachment