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MBA (Marketing)
Course overview
| Qualification | Master's Degree |
| Qualification Subtype | Master of Business Administration (MBA) |
| Coursework / Research | Coursework |
| Study mode | Full-time |
| Duration | 1 year |
| Intakes | January, April, June, September, November |
| Tuition (Local students) | S$ 10,441 |
| Tuition (Foreign students) | S$ 10,441 |
Subjects
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Business
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Marketing
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MBA
About
SEGi University's Master of Business Administration in Marketing emphasizes the role of marketing in driving business success and enhancing organizational competitiveness in today's challenging environment. This program provides a comprehensive understanding of how marketing strategies and practices can establish a competitive edge, focusing on future trends and modern approaches influencing organizational growth.
The program is designed to deliver innovative business insights by integrating advanced research and practical applications across key business areas. It equips students with the knowledge and skills required to adapt to and thrive in an ever-competitive industry.
Students will also develop essential leadership skills, including effective communication, teamwork, and problem-solving, making them well-rounded professionals ready to tackle managerial challenges. Grounded in the core principles of modern business, SEGi University’s Master of Business Administration in Marketing prepares students with a strategic mindset to address complex issues faced by managers today.
Graduates are equipped for roles such as Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, and Advertisement Manager, with skills tailored to excel in a variety of marketing-focused industries.
Admissions
Intakes
Fees
Tuition
- S$ 10,441
- Local students
- S$ 10,441
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Bachelor’s Degree – with min. CGPA of 2.5
English Proficiency Requirements:
- IELTS 6.0
All applications will be individually assessed.
Curriculum
Global Brand Strategy:
- Product and Brand Management
- International Marketing
Global Economic Management:
- Economics for Managers
- Managing the International Economy
- Research Methodology
Consumer Behaviour and Quality Management:
- Consumer Behaviour
- Operations and Quality Management
Integrated Business Leadership:
- Marketing Management
- Strategic Management
- Organizational Behaviour
Research Project:
- Master’s Project
Programme Modules:
Sem 1: Global Brand Strategy
- Product and Brand Management
- International Marketing
Sem 2: Global Economic Management
- Economics for Managers
- Managing the International Economy
- Research Methodology
Sem 3: Consumer Behaviour & Quality Management
- Consumer Behaviour
- Operations and Quality Management
Sem 4: Integrated Business Leadership
- Marketing Management
- Strategic Management
- Organizational Behaviour
Sem 5: Research Project
- Master’s Plan