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Diploma in Digital Marketing
About
The influence of the digital revolution continues to reshape industries, and SEGi College’s Diploma in Digital Marketing is designed to meet the demands of today’s marketing landscape. This programme serves not only students but also working professionals, offering a comprehensive approach to mastering digital marketing strategies and gaining a competitive edge in the field. SEGi College’s curriculum is tailored to equip future marketers with the essential industry knowledge and practical skills necessary to tackle real-world challenges and thrive as global entrepreneurs. Students benefit from both theoretical learning and hands-on experience, preparing them to succeed in an ever-evolving digital economy.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | January, May, September |
| Estimated cost per year (local) | S$ 10,395 |
| Estimated cost per year (foreign) | S$ 10,395 |
Subjects
-
Marketing
Duration
2 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | S$ 10,395 | S$ 10,395 |
| Miscellaneous fees | S$ 120 | S$ 5,297 |
| Total estimated cost of attendance | S$ 10,516 | S$ 15,693 |
| Estimated cost per year | S$ 5,258 | S$ 7,846 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any one of these:
- SPM / O-Level or equivalent with 3 credits
- UEC with 3 credits
- Related SKM Level 3
- Related Certificate or equivalent
- MQA-APEL T4
Curriculum
Year 1:
- Introduction to Business
- Introduction to Digital Marketing
- Principles of Marketing
- Academic English
- Principles of Management
- Consumer Behaviour
- Introduction to Advertising
- Business and Company Law
- Principles of Economics
- Financial Accounting
- Social Media Marketing
- Malaysian Studies 2 (Local students)
- Bahasa Melayu Komunikasi 1 (International students)
- Growth Mindset / Bahasa Kebangsaan A*
Year 2:
- Business Data Analytic
- Digital and Service Marketing
- Web Designing
- Search Engine Optimisation
- Digital Personal Selling
- Introduction to Finance
- Marketing Management
- Ethical Issues in Marketing
- Integrated Marketing Communication
- Technopreneurship
- Digital Marketing Research
- International Marketing
- Co-curriculum Management
- Industrial Revolution 4.0 in Malaysia