Bachelor of Business Administration (Hons) in Digital Marketing

The Bachelor of Business Administration (Honours) in Digital Marketing at Nilai University is an industry-focused programme designed to equip students with the expertise to navigate the rapidly evolving digital landscape. This programme delves into key aspects of digital marketing, including search engine optimization (SEO), content marketing, social media management, email marketing, affiliate marketing, and digital advertising, providing students with a strong foundation in both strategic planning and data-driven decision-making. With businesses increasingly relying on digital platforms to engage consumers, students will develop the ability to analyze customer behavior, translate insights into actionable business strategies, and optimize online campaigns to drive brand awareness and revenue growth.

Why study Digital Marketing @ Nilai University

The programme also fosters critical soft skills, such as communication, negotiation, and leadership, preparing students for managerial roles in the industry. Networking opportunities with industry professionals, guest lecturers, and corporate partners further enrich students’ learning experiences, exposing them to real-world challenges and career prospects. With LinkedIn’s study highlighting approximately 860,000 global job openings in digital marketing, graduates of this programme will be well-positioned for careers as digital marketing strategists, SEO analysts, social media managers, content marketing specialists, and e-commerce consultants. By the end of their studies, students will possess a strong analytical mindset, creativity, and adaptability, ensuring they can effectively craft innovative marketing strategies, leverage digital tools, and drive business success in an increasingly digital-driven world.

• STPM: Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at the SPM level.

• A-Level: Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at the SPM level or its equivalent.

• UEC: Pass with a minimum Grade B in five (5) subjects and a pass in Mathematics and English.

• Foundation/Matriculation: Pass with a minimum CGPA of 2.00.

• STAM: Pass with a minimum grade of Jayyid and pass in Mathematics and English at the SPM level.

• Diploma/Advanced Diploma (Level 4/5, MQF): Pass with a minimum CGPA of 2.00.

Additional Notes: 

• The requirement to pass Mathematics at the SPM level can be waived when the qualifications contain an equivalent or higher achievement.

• Those without a pass in Mathematics and/or English at the SPM level or equivalent will be required to attend special enhancement courses.

English Language Requirements (for International Students):

• MUET: 4.0
• IELTS: 5.5
• TOEFL: 8 (Ess OL) / 46 (iBT)
• Pearson: 51
• Linguaskill: 160
• OET: 200
• ELS: 108

Note:

• International students with qualifications from educational systems where the English language is the primary medium of instruction are exempted from this requirement. International students who do not meet the English language requirements may join the Intensive English Programme at Nilai University to prepare them for the Linguaskill examination.
• Malaysian students' pass in English can be waived if the previous study was done in English or they have at least Band 2 in MUET.

Common Core

• Business Ethics and Social Responsibilities
• Introduction to Finance
• Introduction to Financial Accounting
• Introduction to Management Accounting
• Quantitative Methods for Business
• Essentials of Information Skills
• Principles of Marketing
• Foundation of Business
• Business Communications
• Business Process Management 
• Law for Business
• Principles of Microeconomics
• Principles of Macroeconomics
• Principles of Management
• Marketing Management 
• Perspective of Marketing Communications 
• Strategic Marketing 
• Human Resource Management
• Management Information System

Discipline Core 

• Personal Finance
• Financial Technology
• Organisational Behaviour
• Marketing Management
• Entrepreneurship
• Digital Marketing 
• E-Commerce
• International Business
• Business Analytics
• Logistics and Supply Chain Management
• Global Talent Management
• Business Research Methods

Specialisation

• Consumer Behaviour
• Ethics in Digital Marketing
• Marketing Research
• Global Marketing
• Advertising Marketing
• Social Media Marketing
• Affiliate Marketing
• Mobile & Email Marketing
• Search Engine Optimization and Minimization
• Web Analytics

Compulsory

• Philosophy & Current Issues 
• Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
• Integrity and Anti-corruption 
• Co-curriculum

Industrial Training

• Internship