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Diploma in Marketing and Advertising
Course overview
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 30 months |
| Intakes | January, April, June, August |
| Tuition (Local students) | S$ 10,913 |
| Tuition (Foreign students) | S$ 10,913 |
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About
This programme enables students to obtain one of the most established Advertising Diplomas in Malaysia. Students will be groomed to become versatile professionals in the creative industry, specialising in advertising and marketing communications.
Admissions
Intakes
Fees
Tuition
- S$ 10,913
- Local students
- S$ 10,913
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Pass SPM / O Level / IGCSE with a minimum of 3 credits.
- Pass UEC with a minimum of grade B in 3 subjects.
- Pass Certificate in Communication Studies from IACT College.
- Other qualifications recognised by Ministry of Education, Malaysia and considered on a case-by-case basis.
- English minimum requirements
- SPM - Grade C
- UEC - B6
- IELTS - Band 5.0
- IGCSE (L1) - Grade E
- IGCSE (L2) - Grade D
- or equivalent
Curriculum
Year 1
- Advertising Principles
- Communication English 102
- Communication English 103
- Computer Graphics
- Creative Thinking
- Introduction to Sociology
- Marketing Principles
- Marketing Research
- Mass Communication
- Media: Research, Strategy, Planning and Buying
- Presentation Skills
Year 2
- Advertising Campaign Management
- Brand Management
- Consumer Behaviour
- Contextual Studies
- Creative Concept Development
- Creative Process and Execution
- Cross Cultural Studies for Marketing and Advertising
- In-Company Practical Training
Final Semester
- Digital Marketing
- Portfolio Building
Electives: Choose any two
Advertising
- Copywriting
- Visual Communication
Marketing
- Integrated Marketing Communications
- International Marketing
MPU Subjects
- MPU 1: Pengajian Malaysia 2 (for local students) / Bahasa Melayu Komunikasi 1 (for international students)
- MPU 2: Bahasa Kebangsaan A / Problem Solving and Decision Making
- MPU 3: Study of Religions
- MPU 4: Serving Our Society (S.O.S)