MA Marketing

The Edinburgh Business School at Heriot-Watt University offers an MA (Hons) Marketing degree approved by the Chartered Marketing (CIM), which is intended to give you the information and abilities you'll need to succeed in the fascinating and fast-paced subject of marketing, both academically and professionally.

Any of These:

• A-Level: DDD
• STPM: CC
• UEC: Maximum 30 points (5 subjects not less than B grade)
• ATAR (WACE/SACE): ATAR 50
• Canada Year 12 High School Diploma: 50% (average score based on 6 best relevant subjects including English)
• International Baccalaureate Diploma: 24 points excluding Theory of knowledge and Extended Essay
• Matriculation/Foundation: Minimum CGPA 2.0
• Diploma: Minimum CGPA 2.0
• Heriot-Watt University Malaysia Foundation in Business / Foundation in Science: Pass and eligible to receive the award
• SMA 3 (Indonesia): 6.0
• Year 12 State Board High School Examination (India): 70%
• Senior High School Graduation Certificate (China): 80%

Additional Academic Requirements:

• Mathematics: A passing grade in Mathematics at SPM/IGCSE or equivalent is required. This requirement can be waived if a passing grade in Mathematics at a higher level is achieved.

Important Notes:

• Applications from individuals with a wide range of qualifications are encouraged.
• Eligibility is best determined by submitting a complete application with academic documents.
• Entry requirements are subject to change, and individual offers may vary.

English Language Requirements:

• For Non-Native English Speakers:
  • Evidence of English language ability is required.
  • Minimum IELTS 6.0 (or equivalent) with no score lower than 5.5.
• English Language Courses:
  • Offered for those who do not meet the IELTS 6.0 requirement.

September Intake - Year 1:

• Mandatory September:
  • Human Resource Management
  • Introduction to Business Analytics
  • Fundamentals of Marketing
  • National Language A (MPU 3212)
  • Self-Empowerment and Social Responsibility I
• Optional September:
  • The Economy
• Mandatory January:
  • Business Skills for the Second Machine Age
  • Consumer Behaviour
  • Operations Management
  • Management Accounting in Organisations
  • Integrity and Anti-Corruption
  • Self-Empowerment and Social Responsibility II
  • Malay Language Communication 2 (MPU 3143)

September Intake - Year 2:

• Mandatory September:
  • Responsible Marketing
  • Global Strategic Marketing
  • Digital Analytics in Marketing
  • Philosophy and Current Issues
• Optional September:
  • Marketing Research
  • Project Management
• Mandatory January:
  • Business Research Methods
  • Integrated Marketing Communications
  • Marketing in Practice
• Optional January:
  • Innovation Management

September Intake - Year 3:

• Mandatory September:
  • Contemporary Issues in Marketing
  • Marketing Dissertation 1
• Optional September:
  • International Entrepreneurship
  • Managing Business Performance
  • Retail Marketing
• Mandatory January:
  • Digital Marketing
  • Branding
  • Marketing Dissertation 2
• Optional January:
  • Marketing and Management of SMEs
  • Marketing Sustainability

January Intake - Year 1:

• Mandatory January:
  • Consumer Behaviour
  • Business Skills for the Second Machine Age
  • Operations Management
  • Management Accounting in Organisations
  • Philosophy and Current Issues
  • Appreciation of Ethics and Civilisations
• Mandatory May:
  • Fundamentals of Marketing
  • Human Resource Management
  • Introduction to Business Analytics
  • The Economy

January Intake - Year 2:

• Mandatory September:
  • Global Strategic Marketing
  • Digital Analytics in Marketing
  • Responsible Marketing
  • Malay Language Communication 2 (MPU 3143)
  • Self-Empowerment and Social Responsibility I
  • National Language A (MPU 3212)
• Optional September:
  • Marketing Research
  • Project Management
• Mandatory January:
  • Integrated Marketing Communications
  • Marketing in Practice
  • Business Research Methods
  • Self-Empowerment and Social Responsibility II
  • Integrity and Anti-Corruption
• Optional January:
  • Innovation Management

January Intake - Year 3:

• Mandatory September:
  • Contemporary Issues in Marketing
  • Marketing Dissertation 1
• Optional September:
  • International Entrepreneurship
  • Managing Business Performance
  • Retail Marketing
• Mandatory January:
  • Digital Marketing
  • Branding
  • Marketing Dissertation 2
• Optional January:
  • Marketing and Management of SMEs
  • Marketing Sustainability