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Bachelor of Public Relations Management (Hons)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | S$ 27,639 |
| Tuition (Foreign students) | S$ 75,545 |
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About
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Admissions
Intakes
Fees
Tuition
- S$ 27,639
- Local students
- S$ 75,545
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
To be eligible, high school applicants must have:
- Ontario Secondary School Diploma (OSSD) or equivalent.
- At least six Grade 12U, Grade 12M, or OAC credits with an overall average of 65% or higher.
- Courses must include English Grade 12U; final grade 70% or higher
Mature Applicants
To be eligible, mature applicants must:
- Be 21 years of age or older by December 31 of the program year.
- Provide transcripts showing English Grade 12U, OAC, or equivalent
- Provide complete academic history (transcripts or international evaluation)
- Provide a resume detailing work experience
- Mature applicants are assessed on a case-by-case basis.
Additional Requirements
Attend a mandatory program admission session where you will:
- complete a writing exercise
- complete a grammar and spelling exercise.
Curriculum
Year 1
- Introduction to Business
- Principles of Marketing I
- The Power of Communication
- Mathematics of Finance
- Introduction to Public Relations
- Introduction to Media
- Organizational Behaviour
- Business Law
- Statistics
- Introduction to Social Media
- Writing for Public Relations 1
Year 2
- Corporate Social Responsibility
- Introduction to Accounting
- Media Relations
- Strategic Communications Planning
- Fundamentals of Research
- Financial Management
- Business Research and Analysis
- Global Citizenship & Equity: World hunger
- Internal Communications
Year 3
- Project Management
- Liberal Studies Elective: Social Science
- Advanced Social Media
- Writing for Public Relations 2
- Introduction to Communication Design
- Employment Preplacement
- Liberal Studies Elective: Humanities
- Liberal Studies Elective: Natural Science
- Non-Profit Communications
- Investor Relations
- Communications Law and Ethics
Year 4
- Foundations of Entrepreneurship
- Liberal Studies Elective: Art
- Liberal Studies Elective: Philosophy
- Public Sector Communications
- Advanced PR Writing
- Communications Reseach and Measurement
- Public Affairs
- Social Media Lab
- Capstone Course
- Issues Management and Crisis Communications