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Bachelor of Business (Marketing)
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, March, May, August, October |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
Subjects
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Business
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Marketing
Advertisement
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | Data not available | Data not available |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | Data not available | Data not available |
| Estimated cost per year | Data not available | Data not available |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- Completion of Year 12 or equivalent
- IELTS 6.0 or equivalent
Curriculum
First Year Units
- Accounting Principles
- Business Technology and Knowledge Management
- Business Statistics
- Economic Principles
- Business Law
- Market Principles
- Introduction to Management
- Professional Communications
Second Year Units
- The Marketing Mix
- Market Research
- Integrated Marketing Communication
- Buyer Behaviour and Branding
- New Product Development
- Introduction to Human Resource Management Principles
- Financial Accounting Practice
- Information Technology for Accountants
- Corporate Accounting
- Company Law
- Labour Relations and Employment Law
- Management and Organisational Behaviour
- Organisational Structure and Design
- Interpersonal Communications and Conflict Negotiations
- Human Resource Development
Third Year Units
- Project Management Accounting
- Market Planning and Strategy
- International Marketing Management
- Services Marketing and Management
- Competitive Analysis
- Business, Society and Ethics
- Business Improvement Strategies
- Corporate Sustainability Management